SEO Best Practice Techniques
- Create quality content by using good keywords consistently within your content - spiders will be able to find the content and rank your website accordingly
- Use Long Tail Keywords to give your website the edge in SEO 1
- Design your website with creating a good user experience in mind. The flow on effect is that this generates links and your site will receive more traffic
- Flash, Javascript and image text are not visible to search engines - limit the use of these scripts on the home page
- Use Meta Description correctly - if you have good Meta Descriptions, search engines such as Google will use this as the snippet to appear in the search results
- Don’t use Meta Keywords - these Metatags are -techniquesno longer used by Google and have little effect on rankings from other search engines. The Keyword Metatag has been the target for too much spamming to be considered useful.
Matt Cutts from Google discusses Meta Keywords in this video.
- Chris Anderson coined the term “The Long Tail”. Information about this theory can be found on Anderson’s blog.
